Managing general agent Rokstone has added to its contingency product suite with the launch of disgrace cover.
The solution, which also covers death and disablement, protects brands against the financial loss and reputational damage incurred when a disgraced celebrity can no longer be ‘the face’ of a brand, or be used for a marketing campaign to endorse or promote its products/services.
Doing business with celebrities can be both financially and reputationally costly, with numerous examples widely publicised across international and social media outlets.
The Aventum Group-owned MGA noted that in today’s
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Most read articles loading…
Back to Top
You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.
Sign in
You are currently on corporate access.
To use this feature you will need an individual account. If you have one already please sign in.
Sign in.
Alternatively you can request an indvidual account here: